Top 5 Reasons to Opt for Email Marketing

Posted on: July 23, 2015

In today's competitive world Email Marketing comes as a boon to marketers. No matter what type of business you own, the size of your business or in which industry you're in, email marketing is sure to have a positive impact on your sales. Email Marketing is an extremely cost effective communication tool and presents numerous benefits compared to traditional form of marketing.

It is the age of internet and over half of the global population make use of it to send email every day. Considering this, businesses are now adopting Online Marketing techniques to promote their brand and engage with their audience. Email Marketing is one such strategy that can be an economical and highly effective way to get your business on the map

#1 REASON

INCREASE YOUR SALES

Implementing the right email marketing strategies such as implementing up-to-date Business Email List and Mailing List Services can drive traffic to your website; which will in return help you generate leads, nurture them and then carry out sales. The call to action at the end of every mail acts as catalyst between your business and your audience. Moreover, the biggest advantage of Email Marketing is its low cost and flexibility that can scale up your marketing activities. Additionally, it is possible to test-market with a small number of addresses and if it works in your favor then you can extend to a larger audience

#2 REASON

TARGETED AND PERSONALIZED

Email Campaign is a widely used process to send targeted and personalized messages as it gives you the advantage of segmenting and creating targeted Mailing Lists as per your requirement. You can send extremely targeted Marketing Campaigns and segment your contacts using a variety of criteria, such as demographics, purchasing history, or interests. This will result in increased sales conversions simply because your emails are so specific and reach the right prospects

#3 REASON

BRAND RECOGNITION

Every business strives to have a strong brand image. Well, with email marketing this task becomes all the more easy, e-newsletters can be a great way of creating and maintaining brand awareness. Email Marketing diverts your customers or prospect's attention towards your company or product ad helps your brand stay on top of mind. Email messages that are delivered regularly with proper subject lines and logos reinforce company and product awareness.

#4 REASON

REDUCE COST AND TIME

Email Marketing is known to be the most cost effective ways of marketing, in fact it is approximately 20 times more costlier effective than direct mail and has a wider reach. If you are having tight marketing budgets and looking for affordable marketing tools then I surely recommend you to integrate email marketing in your marketing strategies. Moreover, unlike direct mail, there is virtually no production, materials or postage expense and you get the advantage to reach your audience's inbox in no time!

#5 REASON

EASY TO MEASURE AND TRACK

Email Marketing can beat any other forms of marketing when it comes to tracking and measuring results. Some email marketing platforms such as Common Email Marketing can provide tracking information on how many people opened an email, how many people clicked a link in an email, which specific link within the email was clicked, how many people complained that an email was spam or unsubscribed and, of course, whether your email even made it into your recipient's inbox. Apart from that Email Service Providers provide tools to measure sales, conversions, file downloads, event registrations, newsletter subscriptions, social bookmarking.

Finally, apart from the numerous advantages there are certain disadvantages as well that email marketing brings along with it. But when properly done email marketing is one of the most effective online marketing approaches one can use.

So if you still haven't integrated email marketing in your business then this is the right time for you, and for those are planning but don't really know how to get started then get in touch with 'B2B EMAIL LISTZ'.


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