Strategies for a Successful Email Campaign

Posted on: Aug 03, 2015

Email Campaign is the process followed by online marketers to directly interact with a group of customers by making use of Emails. The main purpose of it is to aware consumers about a company's offerings, products or services and to convert them into profiting lead sales.

Allowing you to convey your message to thousands of consumers within minimum time making minimal expenditure, Email Campaign is an effective tool for Online Marketing. Over the years, Email Marketing has not only proved itself as a strong medium to bridge communication gap but as an effectual procedure for leads conversions. The best thing about Email Campaigns is that its benefits can be availed irrespective of your business plans and type. With the passage of time, its acceptance in the field of marketing is increasing because it renders higher Return on Investment (ROI) without much of investments. But at the same time, now-a-days everyone's inboxes are getting filled with spam and junk messages which lies without being read and touched for all times to come. In order to make sure that your email message does not become a part of the junk box, follow the strategies mentioned below.

1. Brush Up Your Social Data:

It is a widespread misconception among online marketers that more the mails they will deliver, the better it is. Let me confirm you, this is no longer the situation. Instead build appropriate Business Email Lists and concentrate on qualified leads to reach out to customers who will be interested in your service or offering. Remember, your Email Campaign will be successful only when you will start receiving positive responses from buyers and clients.

2. Flavor it with Creativity:

If you are going to follow what other vendors are pursuing, you won't be unique in any sense. To win the attention of purchasers, wear your thinking cap and apply some out of the box techniques and content. Include all those elements that can permit your email to stand out and offer customers with something that the opponents have failed to provide. Make use of anything starting from lucrative writing style, attractive videos to luring images; but let your email be an "EXCLUSIVE ONE" !

3. Go By the Law:

The CAN-SPAM legislation was introduced on December 16th, 2003 by President George W. Bush in order to maintain standards for commercial emails. Thus it is imperative to incorporate these guidelines into your Mailing List Services for a professionally exclusive email campaign. Moreover, there is penalty for each rule being violated.

4. Offer a Personal Touch:

Customers will always be pleased to glance through a mail that has been addressed at personal level. Moreover, if your content can entice their interest, you will be revered with a positive reply, resulting in a lead generation for your business. As generic mails fail to address the receiver, make sure to make use of the recipient's initial or personal name to create an impression.

5. Hit at the Perfect Timing:

According to marketing experts and research, it has been noted that email that have been delivered on weekends or after office hours (after 6:30 PM) has witnessed higher click-through-rate (CTR) as people will be less occupied during these hours and will take out time to go through the mail.

6. Target Mobile Phones:

Since today is an age of high speed internet connection and refined featured Smartphone, optimize your emails to be viewed in mobiles. It has as well been observed that many people simply delete or closes their emails if can't be opened through their cell phones. So if you don't want your messages to be discarded, design mails that are more user friendly.

7. Introduce Newsletter Service:

To grab more business from client introduce newsletter services and let your customer know what you are offering. Whenever you come up with some discounts or offer, they should be made aware off by sending newsletter notification mails. Your Email Marketing will be successful only when buyers will know what it is to deal with you.

8. Segment your Email List:

To launch successful Email Campaigns for effective Email Marketing, start segmenting your Business Email List based on location, past purchases, gender, interest, age and other determining factors. This way you will be in a position to offer the exact deal to the apt customer group.

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